Delek - the Israeli gas company - was established in 1951 by the Israeli government. Since then, it has owned a variety of subsidiaries in the energy and logistics fields, hundreds of gas stations are spread throughout the country, convenience stores and retail areas, even with successful public offering on stock exchange, Delek look proudly on its many achievements, and continues to lead the fuel market.
Delek Israel Corporation contacted us on 2013 in order to significantly improving the interface of their website and to impower their digital presence and identity, and by doing so achieve clear goals related to their customers. As working together with Studio Pigment, we started with a very thorough characterization of customer's needs, target audiences, competitor analysis and many other data, we continued to characterize this project and other projects. (Including Menta Delek, natural gas) and from there to the design.
The new website includes many components, from a very easy management system (Drupal) and also one that has been adapted to the technical characterization of the project and customer’s needs. In addition, the website has undergone many redesigns over the years, various tools have been added to it and it has also undergone a full and comprehensive accessibility process.