baracke - The Mighty Sesame
Tahini Baracke, one of the leading Tahini and Halva brands in Israel and worldwide, has launched a huge campaign across United States and Europe, with a new brand called The Mighty Sesame. The new brand, which turns to large distributors, is already on the shelves of the largest food chains and smaller distributors in the United States. Its penetration into the US market has already begun and the new website serves as a very successful marketing and sales tool.
We have been privileged to be part of the comprehensive branding process of Baracke’s new project together with Cummins & Partners, a global branding company, which included an in-depth characterization of the new website's needs, including a unique Parallax page and of course development of the new website created for this purpose