baracke - The Mighty Sesame

baracke - The Mighty Sesame

baracke - The Mighty Sesame

A leading brand of Tahini in Israel and around the world, is now in global branding with a new site that allows expansion to the USA and Europe.
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Tahini Baracke, one of the leading Tahini and Halva brands in Israel and worldwide, has launched a huge campaign across United States and Europe, with a new brand called The Mighty Sesame. The new brand, which turns to large distributors, is already on the shelves of the largest food chains and smaller distributors in the United States. Its penetration into the US market has already begun and the new website serves as a very successful marketing and sales tool.

We have been privileged to be part of the comprehensive branding process of Baracke’s new project together with Cummins & Partners, a global branding company, which included an in-depth characterization of the new website's needs, including a unique Parallax page and of course development of the new website created for this purpose

Creating a new digital identity
In-depth branding process that included strategy, rebranding, full design, characterization and planning of content architecture.
Web application for locating a nearby branch
Web application for locating a nearby branch

Using a unique browser app that we developed, the surfer will be able to locate the nearest branch that sells the brand's products. In Mobile, the interface identifies the surfer and shows him branches in the closest radius to his location, while the desktop has a search engine by zip code and / or city.

Offline products sales

An offline sales store and an internal online store for selling of large quantities of products to various suppliers and branches.

Glorious recipes page
Glorious recipes page

A page that displays the best recipes and allows filtering by tagging recipes. The recipe’s page has an automatic link to the relevant product page.

A quick look at the special parallax homepage we plan, design and developed!